MY NICHE

I love finding creative ways to connect people to brands, whether it’s through data-driven campaigns or simply understanding what makes an audience stop scrolling. From growing a startup into three new states to driving record-breaking sorority recruitment numbers, I’ve seen how the right message in the right moment can spark real results.

Storytelling is my favorite form of creativity—whether it’s directing a recruitment video or designing an aesthetic magazine layout in Adobe InDesign. I’ve created videos for fashion brands, real estate startups, and student communities that capture attention and leave a lasting impression.

With over 400k collective views on my Alpha Phi campaigns, I’ve learned how to tap into trends and create content that feels current and authentic. I know how to build a cohesive, eye-catching feed while also speaking the language of a target audience—especially Gen Z.

As the Director of Bid Day for Alpha Phi two years in a row, I led the planning and execution of one of the largest events in our chapter—overseeing themes, vendors, and logistics to create a standout experience. I also supported brand activations for GLAUDI by Johana Hernandez and the social app Down To, helping bring each brand to life through in-person promotions that were both strategic and memorable.